What makes something Built to Love?

Think about your favorite product – the product that you couldn’t wait to buy, that you told your friends about. Whether your favorite product is software you use at home, a service provider you rely on at work, or something physical like your car, your favorite product has captured your attention and captivated you as a customer. There are thousands of companies out there that produce high quality and high performance products, but only a select few products and companies have been able to capture customers in this way. Why are some companies more successful than others in generating enthusiasm about their products? Built To Love, our new book, has the answer. Armed with case studies and the results of experiments, Built to Love demonstrates how your company can consistently create products that captivate your customers.

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