Does it take a genius?

You may be thinking that it takes a genius like Steve Jobs to create the perfect blend of performance and emotion that is found in Apple products. But what is a genius?  A genius is someone who is capable of doing what everyone else doesn’t know how to do.  Of course, if your company had a process to create products that captivate customers, like your company has a process to create quality products, you would not need to rely on a genius, would you?  If you are seeking such a process, we suggest you begin with Built to Love.

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