Success of Google Apps for B-to-B

For any company that seeks to provide not simply the latest technology and functionality but the desired product emotions, one starting point is to address the negative emotional pain points in their industry.  In the world of business-to-business collaboration software, slow server response times certainly come to mind as a daily pain point.  Everyone hates waiting; even a small amount of wait time feels disproportionately long.  Another pain point is to run out of email storage space on servers, forcing users to interrupt whatever they are doing so they can deal with space issues.  No wonder the two million businesses that use Google Apps are so very happy, because Google Apps not only provides the functionality that companies require for global collaboration, but Google Apps removed these daily emotional hassles with responsive servers and plenty of space to store mail messages.

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