Changing the way we eat

The TED Conference is a fascinating yearly meeting of some of the world’s visible thinkers and doers. Every year, a TED Prize is awarded to one speaker, to help him or her carry out a project. This year, the prize was awarded to Jamie Oliver, a celebrity chef who is trying to change the way America eats. Oliver’s TED speech discusses how we need to fundamentally change how Americans, especially children, are being taught about food and nutrition.

Interestingly, many people who overeat do so for emotional reasons; they are bored, lonely or stressed out. Because unhealthy food is so widely available in the United States, many people have come to rely on it to fill an emotional gap in their lives. So here is yet another emotion-based opportunity for companies to address, one that impacts that lives of so many.

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