Emotion and Function

Emotional enhancements to a product can allow it to stand out in a category that is seemingly very functional. The KitchenAid mixer has been a popular kitchen appliance for decades. The KitchenAid is a high quality product, but quality is not always enough to stand out from the competition. The KitchenAid also has an iconic design, playful colors and a history associated with it. By buying a KitchenAid mixer, the customer can own a part of that history and feel authentic and nostalgic. KitchenAid has trademarked the shape of their mixer, maintaining the essence of that historic design for 90 years because they recognize that the design communicates quality, authenticity, confidence, and capability. Even though your company may make a product or service that has a definite functional goal, like the Kitchen Aid mixer, there are many ways that you can add emotional elements to it.

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