About Built to Love

Built to LoveBuilt to Love reveals why product emotions are critical to the long-term success of a product. The book also describes how to create products that people love so much they can’t see themselves without them. The answer lies in building product emotions that customers so greatly enjoy. Whether your company is a large global enterprise or entrepreneurial niche firm, whether in the consumer or business-to-business markets, whether you make physical products, software, or services, every company can create a captivating product. Find out how in Built to Love.

To contact Peter Boatwright and Jonathan Cagan, e-mail builttolove@gmail.com.

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